Vulgar Vulture

A Choice of Courage

Every enduring brand carries a symbol—

not chosen for convenience, but for conviction.

For this house, that symbol is the Griffin Vulture.

The Griffin Vulture is among the highest flying birds in the world, soaring where the air thins and vision sharpens. It does not chase attention, nor does it move with noise. It observes from above, patient and precise, guided by instinct rather than impulse.

That ascent—quiet, powerful, uncompromising—became the guiding metaphor for this brand.

Many brands adopt animals that are instantly admired, easily accepted, already romanticised.

The vulture is not one of them.

It is often misunderstood

seen as dark, gory, or unsettling at first glance.

But what is difficult to appreciate is often what requires depth, courage, and a different way of seeing.

Choosing the vulture was a conscious refusal to follow what is safe or familiar.

Designing around the vulture was not an easy decision.

It demanded conviction—to trust instinct over consensus.

Yet instinct insisted.

That something once dismissed could be transformed into something refined, classy, and undeniably luxurious.

That strength does not need softness to be beautiful.

That elegance can emerge from the unexpected.

This house is built for those who:

• Appreciate what others overlook

• Find beauty in complexity

• Recognise luxury beyond surface appeal

Like the Griffin Vulture, the brand chooses to rise high, remain distinctive, and stay unapologetically itself.

The vulture is not a provocation.

It is not an explanation.

It is a signature - for those who understand that true luxury often begins where comfort ends.

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